Your briefing is our starting point. We analyse your request to fully understand your needs. We make sure we have the full picture by learning as much as we can about your products, markets and competitors.
Our creative team will work tirelessly, brainstorming, analysing suggestions, testing their effectiveness and – of course – checking in with you.
This is a key step, when our ideas and yours morph together to create the right concept for your brand and the market.
We envisage every concept as part of an integrated communication mix. We consider how it will work across different media, from printed brochures to digital presentations, websites, apps and social media. We make sure it is suitable for your audience and we define the right “calls-to-action”.
We define a strategy to make sure that the most appropriate communication channels are used to reach the target groups. A detailed content calendar forms a solid basis for the next steps in the project.