Hyundai Construction Equipment Europe (HCEE) launched its new A-series at Bauma in Munich, Germany, in 2019. Bauma is the world’s leading trade fair for construction machinery and is a key business driver for the sector. It was the ideal for platform to unveil the first of A-series excavators and wheel loaders – a machine range for the future construction industry. We were happy to assist HCEE with the launch.
To create a launch campaign that grabs immediate attention and introduces HCEE’s new A-series as the future for the construction industry.
Vintage created “Ready to change the world” as an umbrella slogan for the launch campaign and its teaser videos. The theme expresses that the construction industry is about to enter a new world with a new standard. It conveys the message that the A-series’ new technologies make the machines more intelligent and intuitive and allow operators to work more efficiently, productively and safely.
Vintage created a series of teaser videos and 360° product animations for the A-series models, which were used at Bauma and were published on social media. These animations are a popular and attractive way to put new products in the spotlight and to highlight their most important benefits and features. At the same time, we created advertisements in multiple languages, which were published in construction equipment related magazines across Europe.