Daikin Europe develops sustainable solutions for a comfortable indoor climate. Their headquarters in Ostend, Belgium, feature a 450 m² showroom to which Daikin invites prospects and clients to show them the latest technologies.
To break free from its physical restraints – a need heavily accelerated by the corona pandemic – Daikin searched for a virtual alternative to its showroom, so the sales team can stay in close contact with clients and prospects, at all times, wherever they are.
We created a complete virtual copy of the real-life showroom, down to the smallest detail. It contains 3D models of all Daikin products, video screens, and interactive tables with presentations. We even recreated the Sound Experience Room, in which visitors can compare the noise levels of Daikin products to several other sounds.
Visitors can “walk around” freely in the virtual showroom, exploring all of Daikin’s products, or they can navigate directly to the solutions that are relevant to them. Product detail pages offer the visitor specific product benefits, specs, images and datasheets. This content – which is available in 30(!) languages – is imported from a single source, which links directly to Daikin’s own database, so it is always up to date.
The big advantage of a virtual showroom? Everything can be tracked. Since the go live, we have monitored visitors’ journeys, using heat maps to check which products are most and least popular, and which information is read. Using this data, we constantly modify the application to improve its user experience and to attract new visitors. For instance, we adapted the layout to open up the areas with few visitors and we updated the floorplan to make navigation easier. We release such updates on a monthly basis.