Clara by AGC Glass Europe is the first ever all-glass window. Its surface is made entirely of glass. With roots in Switzerland, AGC was looking to conquer the Benelux market with this innovative product, so they needed localised social media content for the launch campaign.
To create brand awareness for Clara Windows in a market with very well-known, established competitors.
We created a social media campaign with a clean concept: “Life without limits”. Clara is a design revolution that brings light, comfort, beauty, protection, and serenity. Those are all life forces that enhance well-being and quality of life. So why accept limits? This concept was integrated in a social media content calendar targeting a specific audience.
The social media plan focuses on specific USPs and includes a variety of interesting subjects, ranging from company and product related items to more general topics, quotes and testimonials. Visually, we focus on animations and videos including clear infographics, which result in a successful response.
Digital Marketing Strategist at AGC Glass Europe
After the launch of the social media campaign, the concept was expanded to several other communication tools, like a B2C brochure and a testimonial video. The storyboard for this testimonial video, based on interview questions, was created in close collaboration with AGC. We coordinated the shooting day and integrated the footage in an attractive video.