TK Home Solutions is a global pioneer in lift solutions for the home. Its latest product, the S200 stairlift, breaks market standards with its innovative and clever features. To support its launch, TK Home Solutions, needed a marketing campaign that was just as innovative.
To represent the S200’s innovative features and put a focus on its unique design – It is designed to interact stylishly with its environment, instead of being an obtrusive necessity – before even prototypes were installed. As a stairlift is a very human product, real people also had to be integrated.
We used our visual skills to their full potential, combining 3D design with live video footage. We designed a 3D environment with a timeless look – so it would attract the campaign’s primary target group of people of 65+ years old as well as their influencers – and integrated real-live footage of the S200, showing the real stairlift being used by real people.
The result is a stunning combination of virtual and reality. The integrated shots combined with 3D hero shots of the S200 and lifestyle shots of the users resulted in several videos. Each of them explicitly puts one benefit in the spotlight, and all of them implicitly showcase the innovative design of the S200. We are very proud of our collaboration with TK Home Solutions and the result is there to show for!
International Director of Marketing at TK Home Solutions