Cegid

Innovative communication for innovative ideas

VIRTUAL INNOVATION STORE

Showpad app presents Cegid’s latest products & innovations

Cegid provides private companies and the public sector with performance-enhancing cloud management solutions. Their retail business unit offers software solutions to help retailers never miss a sale. To better support their salesforce and inform customers, Cegid built a real-life innovation store at their headquarters in Lyon, France. Searching for an online expansion, they contacted us.

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The challenge

To create a virtual expansion to the innovation store that is complete and intuitive to explore. To make sure it brings value to the sales conversations of Cegid’s salesforce.

The approach

We re-created the innovation store in 3D and used these images to build an all-encompassing Experience app in Showpad. Salespeople enter the app through a lively shopping street. It shows Cegid’s different retail solutions in a front store as well as a back store. A home shopping section is also available. Hotspots indicate the applications for which Cegid offers products. The app includes assets which are linked to the different solutions: brochure PDFs, PPTs, movies, etc. These assets can be sent on the spot to the prospect and followed up using Showpad. The tool provides a structure to the sales conversation and generates useful data to assist the Cegid salesforce in their up-selling tasks!

VIRTUAL INNOVATION STORE

Structure sales conversations and generate useful data

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2019 SAM award

At Showpad’s Transform event in 2019 in London, Cegid and Vintage won a Showpad SAM award for this far-reaching Experience app which optimises the advanced buyer experience and pushes the limits of 3D virtualisation.