The holiday season is the time of year when we are all surrounded by family, friends and kindness. For companies, both B2B and B2C, there isn’t a better moment to create a deeper bond with their customers and stakeholders and show them appreciation for their partnership. A holiday season animation is a great way of conveying this message of respect, while putting you forward as a creative and inspiring brand, too.
In the digitalised working field, it is harder than ever to grab your audience’s attention. As emails come and go with the speed of Santa Claus delivering presents on Christmas eve, people can’t always make the time to read yours. So, you want to make sure that your company’s message stands out.
Most companies and professionals send out Holiday wishes. Some use more general newsletters, others take a more personal approach, but in most cases the wishes will in written form. A 3D or 2D animation will give your audience something that stands out. It will give them the opportunity to take a break from all the reading and lets them enjoy an entertaining video conveying a genuine message.
Holiday season animations are not just eye-catching. They show your audience that you care. That you are willing to go the extra mile to show your appreciation towards them. This will strengthen the bond your customers and partners have with your brand.
Using one or more elements from your Corporate Identity throughout holiday animations makes them a great tool to higher brand recognition. Even more so when it features a recurring character. In time, stakeholders will be looking forward to the latest adventures of your company’s Holiday Mascot. This anticipation will make them want to watch your holiday animation even before it is sent.
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