VEKA

Local campaigns generate valuable leads

MICROSITE & SOCIAL MEDIA CONTENT CALENDAR

VEKA Comfort: for Belgian installers, architects and homeowners

Headquartered in Sendenhorst, Germany, one of the world’s largest manufacturers of PVC window & door profiles that are Class A certified. To support their Belgian sales team and to raise brand awareness in the Belgian market, VEKA searched for a partner to create, and maintain, localised communication (channels), both on- and offline.

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The challenge

To promote VEKA to installers, architects, and homeowners in the highly competitive Belgian market with a dedicated and varied campaign that highlights VEKA’s mission and values and makes it stand out from its competitors.

The approach

VEKA’s Class A window & door profiles feature all characteristics to bring comfort and serenity in any home. That’s why we created “Everyone loves VEKA comfort” as the dedicated concept for the local campaign. The theme is consistently integrated in all online and offline communication. The VEKA Comfort microsite highlights VEKA’s benefits for each target group, showcases recent reference examples, provides a blog section with useful information, and includes a search function to easily find the nearest VEKA partner for any project. The website is available in Belgium’s three official languages (NL, FR, DE).

MICROSITE & SOCIAL MEDIA CONTENT CALENDAR

Social media posts generate
website traffic

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Interesting and regular updates a year round

Alongside the microsite, we set up a Facebook and LinkedIn channel to attract attention with relevant posts and to drive traffic to the website. To keep all communication channels refreshed at regular times, we bring together and maintain a content calendar for the full year. We investigate topics, write advertorials and blog posts, and we create appropriate imagery, infographics or animations. All content is then published to the relevant channels in all relevant languages.