Hyundai Construction Equipment

Powerful communication for powerful machines

INTEGRATED COMMUNICATION

The Hyundai Effect: small efforts can move mountains

Hyundai Construction Equipment Europe (HCEE) is a leading company on the European market and has the ambition to become a top-5 player worldwide. We helped the company develop a completely new communication approach to achieve this goal.

The challenge

To create an integrated and meaningful communication approach that enables HCEE to stand out and be perceived as a strong, international brand.

The approach

We all know the butterfly effect: a tiny cause, like the flapping of a butterfly’s wings, can have great consequences, like a tornado. In it, we recognised a wonderful metaphor for the HCEE machinery: “The Hyundai Effect”. For any operator using Hyundai machines, the experience is like entering a world of power and precision where the tiniest effort can move mountains.

Recognisable look and feel, powerful imagery

Underneath the umbrella of The Hyundai Effect a complete communication mix was created in which the product and the operator are the heroes of the story. Instead of focusing only on specifications, we shifted towards a more benefit-oriented way of communicating. This resulted in a recognisable look and feel that was consistently applied throughout powerful imagery, animations, and evergreen content that tells the story right.

THE HYUNDAI EFFECT

the product and the operator are the heroes

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