Atlas Copco

Selling with VR: Immersive, personal, and persuasive

VIRTUAL REALITY APP

Present your new product line in a pioneering way

Always on the forefront of innovation – with their products as well as their communication – Atlas Copco was looking for an interactive and state-of-the art tool to showcase their newest Smart AIR Solutions. Atlas Copco put us up to the challenge of creating a sales supportive tool that would generate a wow effect at fairs and events.

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The challenge

To present Atlas Copco’s new, innovative Smart AIR Solutions in a smart, innovative communication tool. To convey the company’s pioneering mind and draw attention on events

The approach

We built an immersive experience in a dedicated Virtual Reality app. The outcome is a cross-platform application which can be used on tablets (through Showpad) and with Samsung Gear goggles. Our VR app goes much further than simply allowing the viewer to see an environment. Different views, interactive information panels and hotspots are included with extra animations supporting Atlas Copco’s sales story.

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VIRTUAL REALITY APP

A personal touch to sales conversations

Explore products in your setting

VR technology enables customers to walk around and explore products in a setting similar to their own factory or workplace. This way, it has a high impact due to its ability to transform a sales narrative into a truly personal story for the customer or prospect.

“With VR, you can bring the product to your customer. No communication tool can be more persuasive and it’s likely that purchase decisions are also taken faster.”

CLAUDIA VOSS

CEO at Vintage Productions