As a B2B company, how do you put your brand and products in the spotlight, and how do you interact with customers worldwide in a cost-efficient way? Guided by us, this question led the Atlas Copco Rental Department in Europe to the idea of hosting up a virtual fair, set up in a fitting 3D environment.
To inform customers and prospects worldwide about the newest Atlas Copco products and innovations and to interact with them without inviting them to a physical event.
Vintage developed a virtual event platform. Originally, it was intended for a 1-day fair but the platform and all of its information remained available online after the event date and was recently revamped. The platform is built around the theme “power to choose”. Visitors can “walk around” in a virtual event hall, go outside to explore more of Rental’s most recent products and technologies, watch informative videos in the seminar room, and attend interesting sessions in the breakout rooms. The platform also contains a wall of fame and a “chat corner” where visitors can directly communicate with Atlas Copco’s marketing and sales teams.
What started with the “power to choose” virtual event for Atlas Copco Rental Europe in November 2020, was repeated for the Middle East, India and the US in 2021, due to its success and visitor’s positive reactions. The same platform was also used by Atlas Copco’s Power Technique Service division for a virtual fair to launch FleetLink, their newest connectivity solution for portable air equipment. Each time the 3D environment and its data were reused and re-customised to target a specific audience, improving cost efficiency.
Marketing Manager at Atlas Copco Rental Europe
Marketing & Communications Professional at Atlas Copco Rental Europe