Birthdays are always a big deal at Vintage, so when our company is celebrating three decades, it requires something special! We’re marking this milestone with the launch of a fresh new corporate identity and website. Our aim? To give you an even better experience and remind you that we’re here to simplify your marketing communication, however complex, with dedication, innovation and cooperation. Our CEO, Claudia Voss, explains the philosophy behind the new identity and looks ahead to 2022.

The new corporate identity was introduced today. Can you explain the idea behind it?

Claudia: “Vintage Productions turns 30 in December. For me, this is the perfect occasion to refresh our identity completely and return to the core of what we stand for: making the complex simple. Stated clearly in our new slogan, this tells the true Vintage story once again. It reinforces our identity as a marketing communication company and a leading example of what effective, up-to-date branding can achieve.”

You mentioned the new slogan, “Making the complex simple”. How important is this?

Claudia: “Very important! It encapsulates our way of working, which is no-nonsense, hands-on and pragmatic. When we create a new concept we think along with our client, stripping away all clutter to keep only the essence. We build a clear and simple message and then create a communication mix with the right set of tools to get it across. The chopped-off corner in the logo reinforces the slogan. We were inspired by a famous quote from Michelangelo: The sculpture is already complete within the marble block, before I start my work. It is already there. I just have to chisel away the superfluous material.”

A new website is launched alongside the corporate identity. Is there anything special about this one?

Claudia: “The website demonstrates that we work with multinationals and cover all aspects of B2B marketing communication, from concept development and brand imaging to 3D virtualisation and the creation of digital and offline tools. This is supported by recent cases from our broad portfolio. The website design is modern and clean with a personal touch. It explains our three-step approach: we listen, we create, we produce. This is the working method that underpins our mission: make it as simple as 1-2-3.”

We are approaching the end of the year. What are your thoughts on 2021 and your expectations for B2B communication in 2022?

Claudia: “Well, as I predicted in January, circumstances didn’t change much this year compared to 2020. The effects of the global pandemic are ongoing and it’s unlikely that things will improve drastically in the coming months. However, we are firmly focused on the positive. There is a big opportunity to profile brands and products in new ways. Virtual tools are a simple and effective way to keep businesses going and to generate sales. They will even become more essential for B2B companies, and we are ready to create them for our clients.”